Trending Hashtags : #MuseumSunshine

The Museum often keeps with the trends. The #MuseumSunshine was raging across social media platforms amongst Museums. The City Palace Museum, Udaipur highlighted the gleaming sun at Surya Gokhada as part of this trend. Trends such as these ensure a wider reach.

The Museum also used its platforms to connect and make followers out of new audiences, such as photographers, bloggers, celebrities, etc. by sharing their photographs and tagging them, thus encouraging them to do the same with the Museum.

Udaipur Foundation Day

26th April 2020 was celebrated as Udaipur Foundation Day. The day was highlighted with a vintage photograph of the path leading up to the City Palace, with some amazing motion graphics in play. Viewers were encouraged to introspect how the space has changed over the years; while retaining its heritage, the context has substantially changed. It is almost unrecognizable without the souvenir shops and food stalls that one sees in today's day and time.

The Takeover

The lockdown triggered the "Takeover Phenomenon" in the digital space and various organizations used their social media platforms to highlight what their employees were doing as part of not only their #WorkFromHome agenda but also their mantra to stay positive.

The City Palace Museum, Udaipur was the first Museum to highlight this trend, with active participation from key staff members who through various activities or stories highlighted their day-to-day life and positive approach, while blending aspects of their professional life with that of the everyday, causal set up of a home, to overcome lockdown blues.

Work Files

April 23rd onwards, a Work Files series was started on Instagram and Facebook stories, with the objective of highlighting the various kinds of tasks involved within a Museum, and to familiarize audiences with the scope and opportunities along with difficulties in the Heritage and Museum Sector. Several of the relevant Museum professionals and departments were roped in for this.

Museum Week: 11th May, 2020 - 17th May, 2020

It was the first time that The City Palace Museum, Udaipur had registered for the world level Museum Week. The initiative of Museum Week seeks to bring together cultural institutions from all over the world, year after year.

The concept is based on the idea of '7 days, 7 themes, 7 hashtags'; to be used on social media platforms, but with the scope of finding applicability in the physical space as well. This year's theme, resonating with the Covid situation and needs arising therewith, was 'togetherness'

Day 1: Heroes - The first day was based on Heroes. The Museum dived into its own History and local folklore, tradition and culture for this theme. The social media platforms highlighted the story of Pannadhai.

An Online Quiz was conducted on the Museum's Instagram page which received around 8248 views in total and around 1200 responses on the Q&A. This was a well received idea which not only enabled people to know about history but also participate in a fun & engaging way. The response was huge and the concept was appreciated as well as highlighted by official Museum Week International page.

The activity gave the Museum a good boost and visibility along with an influx of more followers across all mediums, on a global scale.

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Day 2: Culture in Quarantine - Museum Week's second day aimed at highlighting the culture of the city, in sync with the essence of Museum's history and heritage.

The Museum highlighted an artwork by Mr. Anurag Mehta; capturing at the best what visitors and staff miss the most, at the moment - the Museum, from across the pristine waters of lake Pichola, with a beautiful skyline.

The video of the artwork garnered lots of positive response and even prompted other artists and visual experts to share their works too. The same was highlighted through the Museum's pages.